Lucas talks with Dylan Jahraus, founder of a highly successful Etsy coaching program. Dylan shares how she went from owning her own successful Etsy store to building an 8-figure online course business in the first 12 months.

Dylan reveals her origin story of creating daily YouTube videos to establish herself as an authority, before funneling viewers to sales calls and closing over 80% of prospects. She discusses her nonlinear journey, from struggling to make any sales at the start to now doing multiple 6-figures a month just from Instagram and email closes.

Key topics covered:

·     Dylan's origin story of building a successful Etsy coaching business from her own Etsy store experience. She talks about how she took a course on building online courses, started filming daily YouTube videos, and was making sales within a month.

·     Pricing and packaging of Dylan's high-ticket course (from $3k to $15k depending on support/coaching included). She shares how the program and community is hosted on Kajabi.

·     Lead generation strategies - using organic YouTube, podcast, Instagram, and more recently email nurture sequences to drive sales. Driving straight to Calendly from YouTube initially.

·     Sales process and high ticket selling advice. Shares how belief in product and helping students is key. Outlines call structure from payment to onboarding.

·     Customer success and fulfillment strategies. Emphasizes prompting students to ask questions and 24/7 video coaching response time.

🌐 For more information about Courses and Funnels, head to: https://coursesandfunnels.com/

🎧 Listen to the Courses and Funnels Podcast:

🍏 Apple Podcasts: https://podcasts.apple.com/ph/podcast/courses-and-funnels-podcast/id1712988006

🎶 Spotify: https://open.spotify.com/show/16jVUT67JxRkfq219RFS6U

🎵 Amazon Music: https://music.amazon.com.au/podcasts/3170835e-889b-4066-9af4-f3aeab59272b/courses-and-funnels-podcast

📱 Social Media:

📘 Facebook: https://www.facebook.com/courses.and.funnels

📸 Instagram: https://www.instagram.com/coursesandfunnels/

🎯 TikTok: https://www.tiktok.com/@coursesandfunnels

🔗 LinkedIn: https://www.linkedin.com/company/coursesnfunnels/

Follow Dylan Jahraus:

🌐 Website: https://dylanjahraus.com/

🎥   YouTube: https://www.youtube.com/channel/UCeO8Gmc2B-3G2fgcFnRR4Xw

📘 Facebook: https://www.facebook.com/dylanjahraus/

📷 Instagram: https://www.instagram.com/dylanjahraus/